Blogs pertaining to measurable marketing, direct response market, social media, public relations, and other topics relevant to messaging on behalf of clients. We are a measurable marketing communications firm located in Brookfield, Wisconsin (just outside Milwaukee).
It’s my living, but also my passion.
Most marketers are hung up on fancy and slick creative, not results. Marketing is all about relevancy, testing, and finding solutions (results) for your clients. Someone needed to come out and remind marketing professionals that “killer” creative isn’t marketing … and rarely works.
One year.
16-20. Highest day was 137.
No.
Business people … especially those in or interested in marketing, Internal marketing people are constantly squeezed by budget crunches and are tempted to go for the fancy, glitzy looking campaigns, rather than follow the basics that almost always work.
1-2 hours, including time spent reading others’ blogs.
Solid, factual, never boring information that covers the spectrum of today’s marketing world.
Pay attention to your blog. Too many blogs are abandoned by their creators, or appear to be. Don’t assign your blog to someone who isn’t interested or doesn’t understand blogging. Read other blogs and see what other bloggers are saying and how they say it.
This blog can be visited at http://www/.johnsondirect.wordpress.com